---
layout: post
title: Why, how, what
date: 2010-08-18
tags: ["Business","General","Links","Quality","TED"]
---

> People don't buy what you do, they buy why you do it.

[How great leaders inspire action: Simon Sinek](http://blog.ted.com/2010/05/04/how_great_leade/). Listened to this talk on the ride in to work this morning.  Simple observation, profound impact.